Two-Part Tariff

Also known as · TPT · two-part pricing · franchise contract · franchise-contract

A two-part tariff is a pricing scheme with a fixed entry fee TT plus a per-unit price pp. The total a consumer pays for QQ units is T+pQT + pQ. With full information about a single consumer's demand, the optimal two-part tariff sets p=MCp = MC (so consumption is efficient) and T=CST = CS at that price (so the firm captures all consumer surplus) — this is the constructive route to perfect price discrimination. Classic examples: gyms (membership + per-class), amusement parks (entry + ride), Gillette razors (handle + blades).

When to use

Use a two-part tariff whenever a question asks how to capture all consumer surplus from a single known consumer. With multiple consumer types and types unobservable, the two-part tariff becomes the building block for a self-selecting menu under Incentive Compatibility constraints — and the high-type consumer earns Information Rent equal to their consumer surplus on the low-type bundle.

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