CAC
Also known as · Customer Acquisition Cost
CAC — Customer Acquisition Cost = total acquisition spend ÷ customers acquired. Weighed against ARPU/CLV to judge whether growth is profitable.
Appears in
No references yet.
Also known as · Customer Acquisition Cost
CAC — Customer Acquisition Cost = total acquisition spend ÷ customers acquired. Weighed against ARPU/CLV to judge whether growth is profitable.
No references yet.